In this blog post I ponder Finnishness from the perspective of its social dynamics and the contrast between its modesty and appeal. I address the question of why Finns keep coming back to Finland from travelling or living abroad.
What actually is Finnishness? In my opinion it is everything that is considered to be Finnish or associates with Finland. The first things that come to my mind are sauna, salty liquorice, tranquility and our amazing, pure nature.