Reflections on sustainability developments in Finland and Canada: Insights from the SUSTAFIT research project
I recently had the opportunity, as part of the SUSTAFIT research project, to conduct a research visit to Toronto Metropolitan University (TMU) in Toronto, Canada. This visit was generously hosted by my esteemed colleague, Associate Professor Karen Peesker. Karen and I first met in 2014 at the Global Sales and Science Institute's Conference while both of us were concluding our PhD theses on sales leadership. Our mutual passion for understanding how to lead sales in today’s uncertain environments has continued to be a strong bond between us.