In early summer, I visited the Nonwovens Institute (NWI) and the Wilson College of Textiles in North Carolina. An important part of the visit was to learn about the characterization of nonwoven fabrics and get to know NWI's operations and the services offered to the industry.
I recently had the opportunity, as part of the SUSTAFIT research project, to conduct a research visit to Toronto Metropolitan University (TMU) in Toronto, Canada. This visit was generously hosted by my esteemed colleague, Associate Professor Karen Peesker. Karen and I first met in 2014 at the Global Sales and Science Institute's Conference while both of us were concluding our PhD theses on sales leadership. Our mutual passion for understanding how to lead sales in today’s uncertain environments has continued to be a strong bond between us.
As environmental concerns are becoming increasingly important, more and more industries are prompted to seek sustainable solutions to minimize their environmental impact. An example of such industry is the nonwoven sector, which is known for its wide range of applications, from hygiene products to automotive and construction materials. The nonwoven sector is gradually adopting sustainable fibres and polymers to replace traditional petroleum-based raw materials that take thousands of years to degrade and pose a threat to the environment and human health when they end up in landfills or marine environments.
