Creative economies in the Baltic Sea Region: what regions gain from deeper connection and active cooperation?
Smart Specialisation Strategies (S3) aim to strengthen regional competitiveness by building on local strengths and fostering innovation through collaboration. Increasingly, there is recognition that these strategies would greatly benefit from embracing the creative economy. Yet across the Baltic Sea Region and beyond, creative and cultural industries (CCI) still struggle to find a clear and consistent place within regional planning. This creates a paradox; Creative ecosystems are already contributing to talent retention, startup creation, and regional attractiveness, but they often remain only loosely connected to the strategic frameworks that are meant to guide regional development.