Advancing Sustainability Marketing in the Nordic Renewable Energy Sector: A Research- and Practice-Informed Perspective
Sustainability has transitioned from being a niche focus to a cornerstone of contemporary business strategy, especially in industries like renewable energy. In the Nordic countries, sustainability marketing is not merely an operational tactic but a catalyst for innovation and transformation. This blog post draws from both Lunde's (2018) systematic review on sustainability in marketing and from a recently written thesis to illuminate the critical elements for effective sustainability marketing, highlight the practices of a pioneering Nordic energy firm, and discuss impactful methods for communicating sustainability narratives.